Best Online Master’s in Marketing Programs

With a master’s degree in marketing, you can pursue various career opportunities in the field such as sales, advertising, and public relations. Professionals with a master’s degree in marketing often advance into management positions more quickly than bachelor’s degree-holders.

After earning a graduate degree in marketing, you can become a social media manager, sales manager, and market research analyst. Many programs offer concentrations in areas such as digital marketing and data analysis to help you build a clear pathway into some of these roles upon graduation.

Keep reading to explore the best online master’s in marketing programs and learn how you can advance your career with a graduate degree.

Graduates with an online master’s degree in marketing often benefit from increased career options. A master’s degree in marketing can qualify you for high-earning positions and leadership roles.

Earning potential for professionals with a marketing degree varies by position and experience. According to May 2024 data from the BLS, market research analysts earn a median salary of $76,950 per year. Marketing managers, on the other hand, earn a median annual salary of $161,030.

Many schools offer accredited marketing master’s degrees online. Online graduate programs provide flexible scheduling options, which can benefit working professionals. Additionally, you can save money on transportation and housing costs.

The average in-state cost of graduate tuition and fees at public colleges and universities was $11,827 in the 2023-24 academic year, according to the National Center for Education Statistics.

In an online master’s in marketing program, you can save money on commuting or relocating. You can also continue earning an income by working during the day and completing coursework in the evenings.

Before pursuing an online marketing master’s degree, you should also consider costs associated with in-person components such as internships or any on-campus requirements.

In an online master’s degree in marketing program, you learn how to analyze data, increase public interest, and communicate effectively. You may take specialized classes based on your interests. Marketing programs may emphasize an area such as management, digital marketing, or analytics.

Classes vary by program and specialization track, but you can expect to take the following courses during an online master’s in marketing degree:

Many marketing master’s degrees feature specializations, also called concentrations and tracks. You should consider your career goals to select a program with a relevant specialization option.

If your master’s in marketing program doesn’t offer specialization options, you can explore a marketing subfield through elective coursework. You can also look for MBA programs with marketing specializations. The following list highlights specializations common to master’s degrees in marketing. Available concentrations vary by program.

With a master’s degree in marketing, you can pursue leadership roles in advertising, media and communication, and sales. Common positions in the field include marketing director; survey researcher; and advertising, promotions, and marketing manager.

Marketing directors earn an average salary of $101,310 per year according to May 2025 Payscale data. The BLS reports advertising, promotions, and marketing managers earn a median annual salary of $159,660. A master’s degree in the field can help you obtain promotions and higher pay.

According to 2024 BLS data, market research analysts and survey researchers earned median annual salaries of about $77,000 and $63,000, respectively. While bachelor’s degree-holders can qualify for these roles, a master’s degree can make you more competitive for management positions, promotions and raises.

A master’s degree in marketing can lead to occupations in several fields. Companies, nonprofits, and government agencies need marketing professionals. In your marketing role, you may promote products and services, or even individuals, such as politicians and musicians.

Many graduates with a master’s degree in marketing pursue roles in advertising, promotions, and marketing management. Graduates are often well-prepared and qualified for leadership and strategic positions across these fields. Other common career paths include marketing director, survey researcher, and market research analyst.

Most online master’s degrees in marketing require 30-34 credits. Full-time students typically graduate in two years. Some programs offer accelerated tracks.

According to the Bureau of Labor Statistics (BLS), advertising, promotions, and marketing managers earn a median salary of $159,660 per year.